Some may think that maps are a thing of the past. But, really it is the way that they are being delivered that may make one think that way. When it comes to the usage of maps today, one of the most used resources is Google because of the ease of access.
When Google Messes Up
So many people are reliant on Google maps that when they are perceived as being messed up it causes an uproar. Residents who have their neighbourhoods mapped out by Google expect this entity to follow what the neighbourhood consists of.
One such region in San Francisco was not happy with the way Google mapped their region. This pertains to the downtown South region that is adjacent to San Francisco Bay. This is an area that has been identified as South Beach or South of Market and even Rincon Hill. But, for some reason, Google decided to give this area a new name. They are now calling it the East Cut. The name rapidly caught on simply because of the popularity of Google. But the residents of the area are not impressed. Irate neighbours completed a survey which revealed that about 90% were disgruntled over the name change.
An Old District Not Welcoming a Name Change
This is a district of the US that is estimated to be about 170 years old. What is standing out about this name change is the power that Google has. It has the ability to change the identity of a region, city or neighbourhood, with very little problem.
How Does the Rebranding Happen?
Those that have looked into this find that it is a real mystery as to how Google will suddenly come up with a new name. Some of the indicators are that it was simply an error. Another reason may be rebranding that was created by real estate agents.
